Millions of pounds of regeneration cash is to be spent in the Allerdale area of Cumbria, councillors have been told.
Whitehaven is earmarked for regeneration cash
West Lakes Renaissance says it is developing major projects for the area in the wake of the foot-and-mouth outbreak and job losses in Barrow.
Chief Executive Bob Pointing, told a meeting of councillors on Wednesday that schemes would not conflict with existing plans to bring jobs to the area.
He outlined plans for Whitehaven, Workington and the former armaments dump at Broughton Moor.
He said: "We do not plan to duplicate any existing projects.
"We know there are some very good projects funded through single regeneration budget and also through Furness Enterprise in Barrow.
"We are in no way seeking to duplicate what they do.
"They may actually get more funding from us over the next few tears.
"We will be doing direct delivery of major infrastructure projects.
"We are basically an urban regeneration company, but we will be working with rural agencies in Cumbria because clearly some of these areas overlap.
"Indeed we hope to come up with some joint projects in the future."