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Wednesday, 2 October, 2002, 10:53 GMT 11:53 UK
Church posters in line for award
Birmingham diocese poster
One poster in the series made reference to drugs
A controversial poster campaign, by the Church of England in Birmingham, has been nominated for a top advertising award.

The series of posters, which made reference to drugs and body piercing, were created to publicise the Birmingham diocese's new website.

The posters were aimed at the 16 to 24-year-old age group and one, which referred to the Crucifixion, read: "Body piercing? Jesus had his done 2000 years ago."

Another, designed to appeal to young people with experience of drugs, said: "Life gone to Pot? Made a hash of things? Things not too E-asy? Love is the drug."

Publicity success

The controversial messages in the posters attracted a barrage of criticism when they were put up in bus shelters around the city as well as worldwide publicity.

The poster campaign has now been nominated for an award from the Institute of Public Relations.

Arun Arora, director of communications at the church, said the hard-hitting campaign's success was down to the publicity it got.

"The number of hits we got on the website when the posters went up was much greater than we expected, much greater than we were told to expect.

"Also, the fact that we were able to go onto prime-time radio and television and the international media were coming in, all helped."


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04 Dec 01 | England
31 Mar 99 | Entertainment
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