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Wednesday, 5 December, 2001, 10:14 GMT
Lara lookalike's town hall job
"Ellie" has been likened to Lara Croft
Council leaders have created a computer-generated woman to make planning guidelines more exciting.

They are hoping that "Ellie" will encourage residents in Ipswich to take more interest in the politicians' blueprint for the town.

"Ellie" is described by a council spokesman as being a lookalike of Lara Croft - the character in the top-selling computer game Tomb Raider.

She will appear on an CD Rom produced by the planning department.

'Attractive figure'

Ipswich Borough Council says it is the first council to put its local plan - a four-hundred page document - on to an e-card.

The card is shaped like a credit card and works in a CD-Rom drive on personal computers.

Max Stocker, spokesman for the council, said: "Ellie is our Lara Croft lookalike although she doesn't have the fashion sense of Lara Croft.

"We wanted a figure that would be attractive, that would be generally pleasing.

Trail-blazing

"She gets you through parts of the local plan so you can find your street and what you need to know about it."

The e-cards are being launched on Wednesday and can be picked up at council outlets in the town.

There will also be traditional paper documents available for people to consult.

Mr Stocker said: "We wanted to make it more accessible to ordinary people who the local plan affects. Sometimes local plans aren't considered important.

"If the e-card gets more people to respond then it will have done its job - one day everybody's local plans will be like ours."

See also:

06 Mar 00 | Entertainment
Pamela takes on Lara
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