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Friday, 5 May, 2000, 14:25 GMT 15:25 UK
Oxford launches designer clothes
Boat race
Oxford hopes the boat race success will boost its sports clothes
Oxford University is to raise funds by launching a range of designer sports clothes.

The "Dark Blue" range of sports and leisure wear will be the university's first attempt at selling branded clothes.

Fleeces, caps and sports shirts carrying the Oxford label will be sold through high street shops - with the revenue to help fund projects such as a university swimming pool and sports hall.

The university hopes that its associations with sport - including this year's win in the boat race against Cambridge University - will help to promote the clothes.

The clothes, which are to be launched on Monday, are designed to "reflect the sporting heritage of the university and its sports clubs".

Tourists

This is intended to create a more upmarket brand than the traditional university T-shirts, bought by tourists as souvenirs.

Students from university sports teams will be acting as models for a catalogue promoting the new range of clothes.

Oxford University, like other higher education institutions, has to supplement its income with private fundraising.

As well as earning money from research projects, the university has ongoing appeals to corporate and private benefactors for extra funds.

And now with the Dark Blue clothes collection it is to use its brand name to move into the merchandising market.

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02 Feb 99 | Education
Oxford draws stumps on cricket team
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