A UK university is launching an MBA business degree in carbon management, which it claims will be a global first.
In the US, universities are signing up to be carbon neutral
From next January, the University of East Anglia will run a one-year degree intended to teach students how to manage in a "low carbon economy".
The business strategies taught by the course are intended to be both financially and environmentally sustainable.
The green economy will need a "new breed of manager", says the university.
The MBA might once have been associated with sharp-suited free-marketeers, but this latest degree launch reflects the business interest in reducing carbon emissions.
The strategic carbon management degree will involve different disciplines at the university, including environmental sciences, economics and development studies.
The introduction of this degree has been welcomed by Bob Watson, the chief scientist at the World Bank, as "demonstrating that being climate friendly is good business".
In higher education institutions in the United States, there has been pressure for the universities themselves to reduce their carbon emissions.
Last month, an organisation of university leaders pledged to turn campuses into carbon-neutral workplaces.
The American College and University Presidents Climate Commitment has about 300 universities which have promised to become carbon neutral.