UK parents are saving more than £250m a month to help pay for their children's education, a survey suggests.
Parents save £36 a month on average, the survey says
The savings bank ING Direct found 44% were putting money aside for school, college or university, averaging £36 a month each.
Some 8% of parents saved between £50 and £75 but one in 10 had made a lump sum investment instead.
The polling group YouGov questioned 2,034 people online during April for the survey.
Some 46% said they were cutting back on nights out to save money towards their child's education, while 43% were buying fewer clothes.
Just over a third were going without holidays and 30% had foregone work on their car.
Parents in Scotland were most likely to be putting money aside for their offspring, with 58% saving on a monthly basis.
Those in the south of England were least likely to be saving, with 41% doing so.
A recent poll by the online bank Egg found parents spent an average of £2,916 a year on a daughter and £2,790 on a son.
This amounted to nearly £50,000 per child by the age of 17.
The poll also suggested the spending did not stop at adulthood, with many parents giving money to their children in their 30s.