The Mathematics at Work initiative will explain the use of maths in business and commerce, as well as highlighting the larger range of career options open to those studying maths.

The campaign will also point to research which suggests that those with mathematical qualifications above GCSE level tend to earn higher salaries.

A spokesman for Mathematics at Work said research showed that the number of young people who appreciated the importance of mathematics was falling.

'Practical use'

"They have not had its practical use in employment explained to them," he said.

"We are not attempting to create a race of super mathematicians, but to stimulate greater understanding of the use of mathematics at all levels and in all kinds of employment."

Launched by the Institute of Mathematics, the campaign is being supported by the government and companies including Rolls Royce and Esso.

Mathematics at Work was officially launched on Tuesday at a ceremony in London by the Trade Minister, Lord Sainsbury, and the President of the Institute of Mathematics, Henry Beker.

The government has already launched Maths 2000, which aims to improve the maths skills of primary school pupils.