The annual cost of arson in schools has hit a record high of £96.6m.
Fewer fires are started out of school hours
That is a doubling in costs over a decade.
An average of three fires are started in UK schools every day - three quarters deliberately.
Now insurers are using drama in an attempt to persuade children that starting fires is a bad idea.
The new scheme will run in schools in Scotland, the north of England, the Midlands and Yorkshire.
Scotland and the north of England are worst affected by the problem.
The project is being set up by the Arson Prevention Bureau, which is part of Zurich Municipal, the public service insurers.
Children will watch a play about fires being started at a school and will then take part in drama workshops dealing with issues such as arson and peer pressure.
Head of the Arson Prevention Bureau, Jane Milne,
said getting pupils to discuss the consequences of fire-raising was "a positive
In the past, arson prevention policies have been directed at physically protecting schools through better security.
Jane Milne said: "Malicious fire-setting is a major problem for schools, and its
impact cannot be underestimated.
"The key to tackling the problem lies in the multi-agency approach, through
raising awareness of the issue and developing best practice guidelines."
Zurich Municipal, which is also sponsoring the tour, said the number of large fires at schools - those costing £100,000 or more - were increasing
Generally, most fires are smaller scale.
The number of fires started outside of school hours has been falling since 1994, but in recent years there has been an increase in those started during the school day.
May is the most common month for malicious fires.
The insurers say this could be because of the pressure of exams and the milder weather bringing more children outside.
There is also an increase in attacks at the end of the summer holidays.