Every parent thinks their child is beautiful, but with baby models advertising over £3bn worth of products every year, some faces have the power to sell.
Proud mums Kelly and partner Jamie are so convinced their son Frankie - conceived from Kelly's egg and a donor sperm - has potential, they take him to an audition. Jamie thinks Frankie is "like a little Brad Pitt, a little Elvis".
At the audition, parenting magazine Mother & Baby editor Miranda Levy explains what makes a successful baby model.
My Supermodel Baby is broadcast on Tuesday 20 October at 2235 BST on BBC One.