Ramsay says he will not earn a penny from the sale of the sauces
Chef Gordon Ramsay has created a new range of cooking sauces to raise money all year round for Comic Relief.
At least 10p from the sale of every jar of Seriously Good sauces will fund charity projects in the UK and abroad.
Ramsay, who will not earn anything from the sales, said that even in a recession "one thing we can never afford to forget is the charities".
Comic Relief chief executive Kevin Cahill said every jar sold "could potentially help a child".
He said diarrhoea was the biggest killer of children under five in the developing world, yet a potentially life-saving oral rehydration sachet could be bought for just 10p.
The sauces, for meat, fish or pasta, will be sold all year round in supermarkets, with a recommended retail price of £1.89.
They come in five different flavours, including Bolognese & Red Wine and Spicy Red Pepper & Spianata Sausage.
Ramsay told the BBC he had seen the work of Comic Relief first-hand in both Tanzania and south London.
The by-product [of sales] is we get a small amount many, many, many times over
Comic Relief chief executive Kevin Cahill
"That was extraordinary," he said. "To see these individuals, ageing from four to 16, feeling more secure, less vulnerable, in a centre than they were at home.
"That centre costs just in excess of £4 million a year to run, so I know 10p doesn't sound a lot, but it is if it's 365 days a year."
Ramsay also insisted the sauces were a culinary triumph. "I'm a chef so I know how to make a perfect sauce," he said.
Mr Cahill said he hoped they would emulate the salad dressings produced by the late Hollywood actor Paul Newman, which have raised more than $200 million (£120m) for good causes.
"It's us trying a different model of raising money," he said.
Gordon Ramsay: "It's been a tough message for every chef in the country"
"Obviously, on Red Nose Day we have a blitz... but this is an attempt to do something that's 3-6-5, so that consumers have a choice every day where they might just want to support Comic Relief a little bit.
"The proof has to be in the tasting of the sauce, but the by-product is we get a small amount many, many, many times over."
Ramsay saw his restaurant profits plummet last year and was forced to inject £3.5m of his own money into the business.
He said times had been "tough", but insisted: "We've weathered the storm."
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