Page last updated at 10:42 GMT, Wednesday, 6 May 2009 11:42 UK

Battle over bras for bigger busts

Bras
The Facebook group has more than 8,000 members

Large-chested women are taking on Marks and Spencer over its policy of charging more for bigger bras.

Beckie Williams has bought a £3.40 share in the company to allow her to confront chairman Sir Stuart Rose at the next annual meeting in July.

The founder of Facebook group "Busts 4 Justice" wants Marks and Spencer to end its "unfair" policy of charging an extra £2 for bras sized over a DD cup.

Marks and Spencer says larger bras cost more as they require more work.

Miss Williams, a 30G, said she was "surprised and very disappointed" when the company said it wouldn't budge on the policy.

'Competitively priced'

"It wouldn't have been a massive concession for them to do it. They won't listen to me as a customer but they might listen to me as a shareholder."

Miss Williams, from Brighton, said the company had a complacent attitude over its pricing and said other lingerie shops did not make people pay more for larger bras.

She said: "It's ridiculous. You don't do it for other items of clothing so I don't understand the logic.

"We do go to other shops but Marks and Spencer have the biggest share in the lingerie market in the country."

Busts 4 Justice now has more than 8,000 members.

Marks and Spencer said its range was the "most competitively priced on the high street".

A spokesman said: "Our customers have told us they are happy to pay a small premium for the specialist work to ensure suitable level of support, innovation and technology that goes into the bras.

"Our bras are much less expensive than many other specialist larger cup size lingerie retailers."



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