All this week BBC News is looking at how landmark buildings, infrastructure and eye-catching architecture are changing the face of British cities and towns.
Today - what role do cultural buildings, arts centres and performance spaces play?
It is often claimed they can kick start the regeneration process and help in changing perceptions of a city or town, from both outside and within.
Gateshead has invested in three such projects: The Baltic Centre for Contemporary Art, the Angel of the North and The Sage music centre.
In this film, folk musician Kathryn Tickell argues that culture has transformed Gateshead and says the Sage makes local people proud.