Page last updated at 14:47 GMT, Friday, 24 April 2009 15:47 UK

Recession 'boosts Y-front sales'

Y-fronts
The once derided Y-front is now the fastest selling underpant of the year

Sales of Y-fronts have increased by 35% since the recession began, according to the retailer Debenhams.

In March Y-fronts outsold boxer shorts for the first time since the early 1990s - the last time when Britain was in recession.

A spokesman for the store attributed the success of Y-fronts to the "greater sense of security" they provide.

Y-fronts were launched in America 74 years ago, but in recent years shoppers have favoured boxer shorts and trunks.

Debenhams says its sales figures reveal the surge in purchases of Y-front began in November, just as the effects of the recession were starting to be felt.

It increased rapidly in January, before reaching an all-time high at the start of April.

In total, sales of Y-fronts had gone up by 35% during the six-month period, the company said.

It is the standard white style of Y-front that is proving the most popular, rather than the tighter, trendier versions of recent years, according to Debenhams.

Spokesman Ed Watson said: "These are the sort of pants our fathers wore.

"They provide a much greater sense of security than loose-fitting boxers, and perhaps, in these troubled times, that's what men need to feel."

Loose-fitting boxer shorts and slimline trunks were previously by far the biggest sellers in Debenhams' men's underwear range.



Print Sponsor


SEE ALSO
Debenhams sees profits rise 10.7%
23 Apr 09 |  Business
Underwear as outerwear
24 Oct 08 |  Magazine
Paxman to meet M&S over underwear
21 Jan 08 |  Entertainment

RELATED INTERNET LINKS
The BBC is not responsible for the content of external internet sites


FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

BBC navigation

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific