Page last updated at 14:24 GMT, Friday, 30 January 2009

1HRH and 1O car plates auctioned

DVLA manager Jody Davies with two personalised number plates
Anonymous buyers secured the 1 O and 1 HRH plates

Two distinctive car registration plates have been auctioned for a total of more than 320,000.

The plate 1 O sold for 210,242, the fourth highest price paid to the Driver and Vehicle Licensing Agency.

This fell short of expectations that it would beat the DVLA record of 254,000, set in 2006 for 51 NGH (Singh).

The registration 1 HRH fetched 113,815 on Thursday, as part of the DVLA auction of 1,600 plates at Whittlebury Hall hotel, Northamptonshire.

"The value of a number plate is increased the fewer letters and digits it has because it makes it rarer," said a DVLA spokesman.

He said that the 1 O plate was "about as rare as it gets".

The agency set its highest ever reserve price for the plate, of 10,000.

The Berkshire-based businessman who bought the regal-sounding 1 HRH said that he had been "determined to keep it in British hands".

51 NGH = 254,000 (2006)
1 RH = 247,000 (2008)
K1 NGS = 231,000 (1993)
1 O = 210,242 (2009)
1 A = 200,000 (1989)
1 OO = 197,000 (2006)
6 B = 130,000 (2008)
1 HRH = 113,815 (2009)
S1 NGH = 108,000 (1998)
1 RR = 106,000 (1995)

DVLA number plate auctions have raised more than 1.3bn for the Treasury since their introduction in 1989.

The second highest price was 247,000 paid last year by retired Surrey-based businessman Rob Harverson for the 1 RH plate.

People can buy an individual plate from DVLA Personalised Registrations at any time and there are just over 30 million registrations currently available.

It also holds about six auctions a year, which feature distinctive dateless, current and older-style registrations.

Private sales of personalised number plates have raised higher prices, with the registration F1 selling for more than 400,000 last year.

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