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Page last updated at 09:04 GMT, Wednesday, 21 January 2009

A masterclass in charisma

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What has been billed as the UK's first "Charisma Masterclass" has opened its doors to help those who want help to stand out from the crowd.

The course leaders argue that the British lack 'American showmanship', which they say will help those who lack in charisma to stand out.

Tim Muffett reports.

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