Page last updated at 15:22 GMT, Monday, 3 November 2008

New Media and the US election

The world is watching as America votes. Most global news headlines in mainstream media are focused upon the campaigns, the vote process and of course the result that will change things for almost everyone.

Though mainstream media outlets produce a vast amount about the election, online communities of citizen journalists, respected bloggers and new media companies are also playing their part in shaping how the world watches this event.

The High Profile Political Bloggers

Andrew Gollis of Talking Point Memo
Andrew Gollis of Talking Point Memo
Andrew Gollis is the deputy editor of Talking Points Memo, a well known political network of blogs produced by practised journalists and reporters.

We've been covering the lead up to this event for 22 months now.

We started using the live streaming video site Qik as part of our coverage of the Republican and Democratic party conventions.

We had people on the floor of the conventions there sending video back live.

For election night we are in Chicago with the Obama campaign. A mix of people will be recording interviews and crowd reactions there.

We'll have crowd responses and about a dozen updates from mid-afternoon on Tuesday and then all the way through the night depending on how things go.

We'll be posting these video reports into the main TPM blog. There's no real production, it's all pretty live and the Qik stuff can be a bit rough but it's adding value.

TPM is not citizen journalism. It's trained reporters and journalists using new media tools.

As a network of established political blogs that has around three million readers, we hope that our readers find the video content is something that keeps them interested.

Organised Citizen Journalism

The Uptake team
The Uptake team
Jason Barnett is the executive director of The Uptake, an online video news channel run mostly by citizen journalists.

Our website is based on a social network platform so anyone can come and set up a profile page and upload their video. Before it is published, it has to be passed through our editorial control.

We make sure there is transparency, so it shows if they have any connection to what they have covered. We also make sure that they fact check.

We are trying to work in contracts with people, so if we have revenue from ad streams for work they produce then they get a cut of that.

We get a wide variety of video quality and story telling ability. While traditional media is very interested in this sort of content, they don't have the resources or time to organise it.

It's hard to know exactly what to expect. We are actively organising people but we are hoping for a stream of content coming to us from all over the country.

There's going to be a larger quantity than ever coming in from precinct level and its all coming though our website and our partners.

Our offices in St Paul, Minnesota will be watching our channel's live stream all day. We tag the ones that are interesting.

Editors around the county then look for the tags, re-edit and push the content out again. It's a very large distribution coverage plan where many people will be helping with all aspects.

Listening to Mother
The motherhood is an online 'neighbourhood' for mothers online. It links bloggers and highlights issues for that community. Emily McKhann is the co-founder of the site, which is currently encouraging mothers to "phone in the vote".
Emily McKhann of
Emily McKhann of

You call in and your voice appears instantly online and can be embedded on your blog or on a website.

We are encouraging women to call in and tell us about their voting experience - if they took their children, what it was like and of course where they are.

Mothers are busy people, so an online community is a simple way to encourage them to get involved without having to do anything that is too complicated to set up.

Our website is a place where mothers can drop in anytime, maybe when their kids are napping or when they have gone to bed.

They can talk about the things that matter to them, like the elections or family friendly legislation.

Although I'm an Obama supporter, our site isn't partisan. We have bloggers who are mothers for McCain. We still connect on the family issues.

Hearing another woman's voice encourages us to look after each other. We get a great overseas response to our site and being able to hear each other makes it a great experience.

It's important to do something like this for such an historic event.

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