Page last updated at 00:45 GMT, Sunday, 20 July 2008 01:45 UK

Alcohol education scheme launched

Alcohol
Women should not regularly exceed two to three units a day, ministers say

A campaign to educate the public about alcohol units and responsible drinking has been launched by retailers.

The Wine and Spirit Trade Association (WSTA)'s Know Your Drinks campaign has issued posters and stickers outlining alcohol content to over 12,000 shops.

Public Health Minister Dawn Primarolo said it was a "good example of industry taking responsibility for their sales".

WSTA chief executive Jeremy Beadles added: "Consumers should have helpful information and advice to hand."

'Safe levels'

The scheme will work alongside the Government's Know Your Limits campaign, setting out the alcohol content of individual drinks and providing tips on how to enjoy alcohol safely.

It points out that a 125ml glass of wine with 12% alcohol has 1.5 units, while a 440ml can of 4.1% beer contains 1.8 units.

Under government guidelines, women are advised not to regularly exceed two to three units a day, while men are urged not to drink over than three to four daily units.

Derek Lewis, chairman of the Drinkaware Trust, said: "We believe that in the long run the cumulative effect of reinforcing messages about units and safe levels of drinking will play a part in creating a more responsible culture in the UK."


SEE ALSO
Alcohol health warnings by 2008
28 May 07 |  Health
Health warnings for drinks cans
13 Apr 06 |  Health

RELATED INTERNET LINKS
The BBC is not responsible for the content of external internet sites


FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

BBC navigation

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific