Easyjet offer broke advert rules

Easyjet offered their discounts from March until June

Low-cost airline Easyjet broke advertising rules by increasing fares after advertising a 25% discount on its routes, a watchdog said.

The Advertising Standards Authority (ASA) ruled some passengers would have paid more for a seat than before the deal was introduced.

Easyjet stated "Early Easter Sale - up to 25% off" on all seats on every route from 14 March to 30 June.

But the level of demand meant some fares were increased.

The ASA acknowledged Easyjet offered discounts of up to 25% on every seat and on every day of the promotion.

It also said the airline followed the rules by offering the maximum discount of 25% on 10% of all seats.

However when demand increased some fares, some customers would have been better off buying their tickets before the promotion began.

Easyjet said seats would usually begin at their lowest price, which would then slowly rise as the departure date approached.

The airline said it was "entirely possible" that a customer would see fares increasing, even during a discount period, as the date of the departure drew nearer.

Easyjet said all customers who bought tickets during the promotion had their price discounted.