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Thursday, 13 April, 2000, 10:14 GMT 11:14 UK
Ex-pats net Marmite lifeline
Marmite
Marmite: My mate for many ex-pat Britons
Marmite, Paxo stuffing and Bisto gravy are the things British ex-pats miss the most about living abroad, according to a new website.

The yeast extract paste and sage and onion stuffing came top of a list of things ordered from expatshopping.com since it launched on Monday.


What Brits miss most
1: Marmite
2: Paxo sage and onion stuffing
3:Bisto gravy granules
4: Bovril
5: Heinz tomato ketchup
6: Oxo cubes
7: Tetley teabags
8:Colmans English mustard
9:Lea & Perrins Worcestershire sauce
10: Heinz baked beans
Other favourites include spam, Heinz salad cream Fray Bentos steak and kidney pies, Robertson's strawberry jam and Bird's custard powder.

The website, set up by two former soldiers, lets them order up to 1,500 of their favourite brands.

Richard Finch and Simon Aldrich were both military policemen who had served abroad and understood the desperation of ex-pats for British "essentials".

They came up with their business plan when they met in a trench in the Territorial Army.

Global orders

"It's a service that I missed while I was abroad," Mr Finch told BBC News Online.

Heinz salad cream
No other salad cream will do
He said the site was attracting huge business. The biggest surprise was the way the site was attracting families, he added.

"We have had orders for Pampers nappies and one ex-pat in Slovakia who wanted to get nylon tights for his wife."

They have also had inquiries from British High Commissions across the world.

A 250,000 automated warehouse in Osbaldwick, Yorkshire, sends goods to 239 different countries from Albania to Azerbaijan and Zambia to Zimbabwe.

Baked beans
For Britons abroad beans means Heinz
The company currently employs five people but following the success of the first week's trading that is set to increase.

"It's going to increase quite dramatically," Mr Finch said.

The goods cost the same as they do in the UK but orders include transport costs.

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See also:

11 Apr 00 | Business
Net move as Tesco booms
22 Nov 99 | Business
Online shopping boom
02 Apr 00 | Business
Tesco 'to separate net business'
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