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Tuesday, 22 February, 2000, 16:02 GMT
Cyberbabes: A babe new world
![]() Lara, T-Babe, Ananova...virtually real
They used to be dismissed as gimmicks for spotty stay-at-homes, but now it appears cyberbabes are changing the face of the web - if not the world.
Blonde, voluptuous, and of course leggy, she is also supposed to be 18, single "but lonely", multi-lingual and a big fan of shopping, athletics and "cybo-funking".
Interest was so fierce, however, that she is now treated as an "artist" in her own right. Hartmann says her virtual creation has TV interviews lined up, releases a single and video next month, and has a website on the way. Hartmann is even looking for a licensee for a range of branded clothes and accessories. T-Babe will have to battle for fame with Ananova - the green-haired virtual newscaster created by news agency PA News earlier this year.
Since she was announced, PA has changed the name of its New Media division to Ananova Ltd, and is auctioning off the whole lot to the highest bidder. Bids are expected to be in the region of £250m and above. Ananova was possibly inspired by Diki, otherwise known as DK-96, a Japanese/Korean virtual singer who vies for the title of the first ever cyberbabe.
She is currently in Korea promoting Japanese culture, which has been banned since Japan occupied the country during WWII. Then there's Webbie Tookay, launched last year by Elite Model Management's new Illusion 2K division. She, and her stable of fellow virtual models, host a virtual "planet" of a website, including a clothes shop, a digital magazine and a leisure area. The models, as with Ananova, are designed to take advantage of the brave new integrated technological world, with plans for future appearances on films, TV and communications platforms like mobile phones.
The virtual heroine of the Tomb Raider computer game has appeared on more than 80 front covers worldwide, including USA Today, The Face, FHM and Loaded. She appears in the current Nike TV ad, alongside a virtual Ronaldo, Michael Jordan and Pete Sampras, before being saved from a horde of attacking dinosaurs by Nike's own cyberchap, Leo. A range of Lara C clothing has been launched, and there is also a new range of Playmate dolls.
That's understandable when you consider she has sold more than 20 million copies of Tomb Raider to date, and made Eidos, the software house which brought her into the world, the fastest-growing technology firm in the UK. Future plans for Lara could similarly include mobile phones, information kiosks, pages and in-car navigation systems. In the meantime though, she is about to earn the highest accolade for any cyberbabe - transformation into a living, breathing human being. Sandra Bullock, Elizabeth Hurley, Catherine Zeta Jones and Victoria Beckham have all been tipped to play the pneumatic heroine in a forthcoming Paramount movie.
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