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Last Updated: Thursday, 30 November 2006, 15:43 GMT
My message to youth: Richard Branson
Richard Branson
Branson is head of the Virgin brand
As part of the Generation Next season, the BBC has been asking famous figures for their thoughts about childhood - both their own and what they think of young people now.

Here, British entrepreneur Richard Branson gives his view.

I think that - and this might just be my family - but I think children today are marginally more spoilt than they were in my day in England.

In Africa it's bad, it's as tough as it comes and they still need, I think, a lot of help from the outside as well as from their own people.

When I was a child, a number of events had an influence on me - the Vietnamese war was an enormous influence.

There was also Kennedy's death and the Moon landing.

I think children know how to have fun better than adults.

Children party a lot, and adults start taking life too seriously.

I think actually adults should learn from children and not take themselves quite so seriously.

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