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Last Updated: Thursday, 30 November 2006, 15:43 GMT
My message to youth: Richard Branson
Richard Branson
Branson is head of the Virgin brand
As part of the Generation Next season, the BBC has been asking famous figures for their thoughts about childhood - both their own and what they think of young people now.

Here, British entrepreneur Richard Branson gives his view.

I think that - and this might just be my family - but I think children today are marginally more spoilt than they were in my day in England.

MESSAGES TO YOUTH
In Africa it's bad, it's as tough as it comes and they still need, I think, a lot of help from the outside as well as from their own people.

When I was a child, a number of events had an influence on me - the Vietnamese war was an enormous influence.

There was also Kennedy's death and the Moon landing.

I think children know how to have fun better than adults.

Children party a lot, and adults start taking life too seriously.

I think actually adults should learn from children and not take themselves quite so seriously.





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