[an error occurred while processing this directive]
BBC News
watch One-Minute World News
Last Updated: Tuesday, 14 November 2006, 15:21 GMT
Burger King to end TV child ads
Burger King insignia
Fast food generally has been linked to rising obesity rates
Fast food chain Burger King has revealed plans to stop making UK television adverts aimed at children.

It has also decided not to advertise the brand during children's television programming schedules.

Media regulator Ofcom is meeting on Tuesday to decide whether to impose a ban on fast food adverts before 9pm.

Critics claim Ofcom's plans would have forced the chain to drop these adverts anyway and said youngsters did not solely watch children's television.

The US chain's move will take effect from 22 December but restaurant advertising will remain unchanged.

Giorgio Minardi, the chain's vice-president of north west Europe, said: "During the past six months in the UK, we have carefully considered this and other broad-spectrum initiatives regarding our marketing and brand positioning."

Ofcom is planning to bring in advertising restrictions following a public consultation earlier this year.

Paul Lincoln, chief executive of the National Heart Forum, said: "This announcement by Burger King pre-empts Ofcom's deliberations - expected any day now. They will have no choice.

"The real issue is will they stop advertising such foods before the 9pm watershed, not just around children's programmes."

Burger King dines on fat profits
01 Nov 06 |  Business
Junk food ban 'damaging TV drama'
29 Sep 06 |  Entertainment

The BBC is not responsible for the content of external internet sites

Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit


Americas Africa Europe Middle East South Asia Asia Pacific