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Tuesday, 14 December, 1999, 19:06 GMT
UK wants big money for Christmas

The board game is based on the popular ITV quiz


Consumers want to be millionaires this Christmas with big money games among this year's most popular toys, say retailers.

The board game Who Wants To Be a Millionaire? - based on Chris Tarrant's hit ITV quiz - has already sold out in leading stores with others reporting "spectacular sales".

The puzzle Eternity, offering a 1m prize to the first correct solution, has also been a best seller in many chains.


Millennium barbie is expected to be a big seller
Retailers have also reported big sales of Pokemon (pocket monsters) toys and video console Sega Dreamcast, as well as traditional favourites such as Barbie and Action Man.

"We don't have any stocks of Who Wants To Be a Millionaire? at the moment and we are dealing with 250 back orders," said a Harrods spokeswoman.

The store is not taking any more orders for the game but is hoping more stock will come in before Christmas.

She added that there was not a clear favourite toy like Buzz Lightyear this year, but technological toys such as the Sega Dreamcast and Pokemon were very popular.


There are 150 Pokemon figures to collect
Woolworths spokesman Mike McGann said that the Who Wants To Be a Millionaire? game disappeared as soon as it was put on the shelves.

"Eternity, which is like a jigsaw puzzle without any pictures on the pieces, is also selling very well," he added.

"Its unique selling point is that whoever gets the puzzle correct first will win a 1m. It is absolutely impossible but there are people out there who are obviously patient enough to keep trying."

A spokeswoman for Hamleys said Pokemon, which ranges from trading cards and figures to Nintendo Gameboys, was selling nearly as well as Who Wants To Be a Millionaire?

A spokeswoman for Selfridges said their bestselling toys were Pokemon, Tweenies and Bob the Builder.

"We have finally got our first batch of Who Wants To Be a Millionaire? in for Christmas but who knows how long they will stay, because they are selling like hot cakes," she said.

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See also:
30 Sep 99 |  The Economy
Christmas monster invasion
05 Nov 99 |  Entertainment
Millionaire show's monster fight
08 Mar 99 |  Entertainment
Barbie: Sparkling at 40

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