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Saturday, February 7, 1998 Published at 17:07 GMT UK Profile: The Verve claim their place in pop history ![]()
For a band who broke up three years ago, The Verve are alive and kicking. Richard Ayers tracks the history of a band with 'A Northern Soul'.
The Verve have been described by Oasis's Noel Gallagher as "one of the most important bands in history".
Yet in 1995 they split up and had no intention of reforming.
Now they are in vogue, and among the trophies. Their album 'Urban Hymns' has been at the top of the UK album chart for months and they are looking forward to an even better 1998.
Whatever happens, frontman Richard Ashcroft is philosophical: "I don't think we're ever going to achieve what we want to achieve. It would be impossible, but that's the point - to aim further."
"History"
They were formed in 1990 in Wigan in Lancashire. The line-up was Richard Ashcroft (vocals, guitar), Nick McCabe (guitar), Simon Jones (bass) and Peter Salisbury (drums).
In September 1991, then called just Verve, they signed to Hut Records, and within a year had three number one singles on the UK's independent chart. In June 1993 they released their first album 'A Storm in Heaven'. It was then they got a visit from an American jazz label also called Verve, which insisted they change their name, and so the band became The Verve.
In autumn 1994 they released 'A Northern Soul' - from which they released three more singles - 'This is music', 'On Your Own' and, in September 1995, 'History'.
Then, just as they were gaining commercial and critical recognition, they split up.
Richard Ashcroft put the split down to his falling out with guitarist Nick McCabe. While they were apart he started writing new songs and contacted the other members of the band. He added in guitarist and keyboard player Simon Tong, and finally got in touch with McCabe - and The Verve reformed.
Ashcroft said: "Relationships can sometimes get a bit strained, especially when you're going in to make a record like 'A Northern Soul' to come out of it without being a little bit tainted is pretty difficult. There's such a great atmosphere now amongst the band - I was in the studio at three in the morning the other night and we were all rocking 'cause we were creating great music and that's all we've ever wanted."
Their first number one single, 'The Drugs Don't Work', was released on 1st September 1997, and paved the way for the award-winning third album 'Urban Hymns'. Then the release of 'Lucky Man' in November followed a US tour and preceded a return to gigging in the UK in 1998.
Slow climb to the top
Ashcroft said that despite their slow climb to the top, he always knew The Verve would become one of the biggest bands of the 1990s.
He said: "Northern bands were almost killed off after the Happy Mondays and the Stone Roses. Finally it's like here's another set of lads making music and passionate about it, and believing we can make it to the top. Saying you're going to be the biggest isn't boasting, it's saying to other people who are picking up guitars, that if you aim your sights high and believe in it, it'll happen".
Backed by Oasis
Oasis and The Verve have a strong bond of friendship and respect.
Three years later, the favour was returned when the Gallaghers asked The Verve to support them at their Earl's Court gigs.
Noel Gallagher told BBC Radio: "Richard's a genius and the rest of the band are superb musicians. The Verve gave us a leg-up in the early days - they were one of the first bands willing to take us out on the road because we were a bit mad, a bit good and we've ended up being really close friends and it's nice for us to repay the favour."
Ashcroft believes his band were not eclipsed by Oasis: "We did three nights in front of 20,000 people a night because it was a celebration of music, as friends. The Verve weren't going on to support Oasis - they went on to shake 20,000 people's heads to bits and I think that proves how strong Noel and Liam and Oasis are, the fact that they let The Verve go on before them."
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