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Saturday, February 7, 1998 Published at 17:06 GMT UK Pop world lines up to discover who is best of Brits ![]() The Spice Girls, performing at last year's ceremony. This year they have just one nomination
To listen to pop stars talk, you would not know that the Brit Awards are the most keenly awaited event in the British pop music calendar.
Criticism of the awards is plentiful, with some of the most vociferous coming from bands which have been nominated for awards.
But band member Ed O' Brien said the Brits were an
elaborate marketing con, and were a ploy to sell more records at a quiet time of the year:
"The actual reality of awards is that they are thought up by record companies who say: `How can we shift more records at this time of year?' It's in February for a specific reason."
But they have made no secret of their disdain for awards, having sent a cleaner on stage to accept their NME awards last month.
Meanwhile there was surprise that the Spice Girls, who have sold 25 million albums worldwide and had six consecutive number ones, have only been nominated for one award - for best video for Spice Up Your Life.
But some artists will admit their respect for the Brits. Roni Size, who with Reprazent won the Mercury Music Award last year and is also a Brit nominee for best newcomer, said it was an honour to be part of the event. "When people start taking notice of what you're doing and
start giving you awards for that, of course, you're delighted," he said.
"It's the
benefits that can come from being nominated and actually winning awards. I've
already seen from my experience of being part of the Mercury Awards, the Brits
is the next stage, it's good."
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