A crackdown on drink-driving in England and Wales during the World Cup saw one in 10 people over the limit, fail or refuse a test, say police.
The World Cup campaign used the slogan "You're not driving anymore"
The Association of Chief Police Officers called the Summer Drink Drive Campaign results "simply unacceptable" and said they "would not be tolerated".
Of 78,411 drivers stopped between 5 June and 5 July - 7,392 tested positive or failed or refused to take the test.
In the West Midlands, police found 16% of drivers tested were over the limit.
While in London, the Met police's traffic unit made the highest number of arrests for a single Met police unit in June - with 169 people held for drink or drug-driving.
Meredydd Hughes, chief constable of South Yorkshire Police and Acpo's spokesman on roads policing, said despite the various campaigns highlighting the implications of drink-driving, there were still people "willing to act irresponsibly".
"The message is clear - if you want to drive - don't drink alcohol and put the lives of others or yourself at risk, and don't drive whilst under the influence of drugs," he said.
"It will not be tolerated by the police service. We want to drive down casualties on the roads and bring offenders to justice, and will continue targeted crackdowns to help get the message out to drivers."
In the West Midlands, of 20,000 drivers stopped, 3,225 were breath-tested and 505 of these tested positive - 294 more than last year.
Pc Steve Rogers, of West Midlands Road Policing Unit, said: "The drink-drive message does not appear to be getting through."
However, he added that this year the force had purposefully run stop checks in areas most likely to come across drink drivers which could have pushed up the statistics.