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Wednesday, November 3, 1999 Published at 12:08 GMT


UK

Watchdog blasts Stern poster campaign

The American DJ is infamous for his on-air insults

A controversial poster campaign featuring quotes from "shock jock" Howard Stern has fallen foul of advertising watchdogs after 222 people complained.


BBC media correspondent Torin Douglas: "The advertisers says the quotes are not to everyones taste"
The series of four adverts for the DJ's chat show on the Bravo cable and satellite television channel were condemned as "offensive" by the Advertising Standards Authority.

The American disc jockey is infamous for his outrageous on-air insults - four of which the posters quoted.

But the one-liners, which included "It's OK for a man to commit adultery if his wife is ugly", found no favour with the ASA which upheld complaints against three of the posters.

An ASA spokesman said: "A lot of people found these ads offensive and people just didn't get the joke."

'Panda sandwich'

The advertisers said the quotes came directly from the show and accurately presented the content of the show.

A Bravo spokesman said: "The poster campaign advertising the Howard Stern Show featured quotes that we clearly attributed to Howard Stern himself.

"They were not presented as statements of fact. Howard Stern is known for making controversial statements on his show and the campaign was intended to reflect this."

Flextech Television, which owns Bravo, said it accepted the ASA's ruling and had not set out to cause widespread offence or break the advertising code.

The only poster not to have a complaint upheld against it carried the quotation: "I like animals as much as the next guy but if I am hungry I'll eat a panda sandwich".



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