Europe South Asia Asia Pacific Americas Middle East Africa BBC Homepage World Service Education

Front Page



UK Politics







Talking Point

In Depth

On Air

Low Graphics

Wednesday, November 3, 1999 Published at 12:08 GMT


Watchdog blasts Stern poster campaign

The American DJ is infamous for his on-air insults

A controversial poster campaign featuring quotes from "shock jock" Howard Stern has fallen foul of advertising watchdogs after 222 people complained.

BBC media correspondent Torin Douglas: "The advertisers says the quotes are not to everyones taste"
The series of four adverts for the DJ's chat show on the Bravo cable and satellite television channel were condemned as "offensive" by the Advertising Standards Authority.

The American disc jockey is infamous for his outrageous on-air insults - four of which the posters quoted.

But the one-liners, which included "It's OK for a man to commit adultery if his wife is ugly", found no favour with the ASA which upheld complaints against three of the posters.

An ASA spokesman said: "A lot of people found these ads offensive and people just didn't get the joke."

'Panda sandwich'

The advertisers said the quotes came directly from the show and accurately presented the content of the show.

A Bravo spokesman said: "The poster campaign advertising the Howard Stern Show featured quotes that we clearly attributed to Howard Stern himself.

"They were not presented as statements of fact. Howard Stern is known for making controversial statements on his show and the campaign was intended to reflect this."

Flextech Television, which owns Bravo, said it accepted the ASA's ruling and had not set out to cause widespread offence or break the advertising code.

The only poster not to have a complaint upheld against it carried the quotation: "I like animals as much as the next guy but if I am hungry I'll eat a panda sandwich".

Advanced options | Search tips

Back to top | BBC News Home | BBC Homepage | ©

UK Contents

Northern Ireland

Relevant Stories

15 Sep 99 | UK
'Kidnapped ref' poster attacked

10 Sep 99 | UK
Airline risks English backlash over advert

11 Aug 99 | UK
Watchdog condemns car adverts

31 Mar 99 | Entertainment
Poster ad complaints rise

Internet Links


Advertising Standards Agency

The BBC is not responsible for the content of external internet sites.

In this section

Next steps for peace

Blairs' surprise over baby

Bowled over by Lord's

Beef row 'compromise' under fire

Hamilton 'would sell mother'

Industry misses new trains target

From Sport
Quins fightback shocks Cardiff

From Business
Vodafone takeover battle heats up

IRA ceasefire challenge rejected

Thousands celebrate Asian culture

From Sport
Christie could get two-year ban

From Entertainment
Colleagues remember Compo

Mother pleads for baby's return

Toys withdrawn in E.coli health scare

From Health
Nurses role set to expand

Israeli PM's plane in accident

More lottery cash for grassroots

Pro-lifers plan shock launch

Double killer gets life

From Health
Cold 'cure' comes one step closer

From UK Politics
Straw on trial over jury reform

Tatchell calls for rights probe into Mugabe

Ex-spy stays out in the cold

From UK Politics
Blair warns Livingstone

From Health
Smear equipment `misses cancers'

From Entertainment
Boyzone star gets in Christmas spirit

Fake bubbly warning

Murder jury hears dead girl's diary

From UK Politics
Germ warfare fiasco revealed

Blair babe triggers tabloid frenzy

Tourists shot by mistake

A new look for News Online