A cruise company covered up naked models in its advertising to save the embarrassment of shy Britons.
The advert for the German market left little to the imagination
The Ocean Village firm promoted its on-board sauna facilities in brochures for both the UK and German markets.
The photo was the same for both, except that for the UK market two black bras had been added and one of the men had been given a pair of swimming trunks.
A company spokeswoman said: "Britons are likely to feel uncomfortable naked. They are more reserved."
She said British people tended to keep their clothes on in saunas, so for that reason it was decided to reflect this in the brochure.
The UK picture suggested relaxing in a sauna required a few garments
The picture in the German brochure showed all the characters enjoying a sauna naked, covered only by well-placed towels.
"Germans, on the other hand, seem quite happy to go naked in saunas," she added.
The on-board sauna is available on the German-owned Aida Blu vessel. The Aida company and Ocean Village are both part of the giant US company Carnival.
Aida Blu will be joining Ocean Village next year and it will sail under the name Ocean Village Two.
The spokeswoman added: "We haven't decided yet if people will go naked in Ocean Village Two's sauna, but it seems unlikely."