Wednesday, September 22, 1999 Published at 13:42 GMT 14:42 UK
Minister backs Dome ticket cost
The publicity drive for the Dome begins...
The government has given staunch support to the price of tickets for the Millennium Dome exhibition as they go on sale - 100 days before it opens.
A massive sales drive for the Dome - to be opened by the Queen in a New Year's Eve ceremony - was launched by television personality Anthea Turner as she became the first person to buy a ticket to visit the event.
Also launching the official start of ticket sales, 90 by 60ft banners were unveiled inside the Dome, with one carrying the slogan for the new advertising campaign, One Amazing Day.
Lord Falconer dismissed criticism that the pricing could exclude people on low incomes, and said the cost reflected the quality of the "incredible experience" on offer.
But Liberal Democrat spokesman Norman Baker criticised the ticket cost, saying they were pricing the poor out of going.
"If the Millennium Dome is anything, it should be access for all and the price they are setting is effectively cutting people out and discouraging those with lower incomes from access to the Dome," he said.
The £4m advertising campaign includes a television and nationwide poster adverts telling people they can now buy tickets.
Jennie Page, chief executive of the New Millennium Experience Company, said: "A visit to the Dome in 2000 is going to be an amazing day out and an unforgettable way to celebrate the millennium."
The Dome will be the centrepiece of the UK's millennium celebrations - not just on New Year's Eve but throughout the year 2000.