Rooney has been the subject of allegations over his private life
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Wayne Rooney has reportedly been dropped as guest of honour at a top schools match after organisers said he was "not a good role model".
The England and Manchester United striker had been due to appear at the semi-final of an English Schools' Football Association (ESFA) contest.
But he was axed following excessive swearing in a Premiership match and allegations over his private life.
In February, he was caught shouting the F-word 20 times at a referee.
Legal proceedings
"There is no question that Wayne is an excellent footballer," ESFA chief executive John Read told the Daily Mirror.
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We felt under the circumstances, over what was being reported, that we could find a better role model
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But the ESFA and sponsors Coca-Cola had "decided not to take up the appearance" of Rooney at next Monday's under-13s tournament at Middlesbrough's Riverside stadium, he said.
"We felt under the circumstances, over what was being reported, that we could find a better role model," he added.
A replacement has yet to be announced.
Last month, Rooney's lawyers issued legal proceedings over a story in the Sun newspaper claiming he hit his girlfriend during a row at a nightclub.
The newspaper claimed the 19-year-old slapped girlfriend Colleen McLoughlin, 19, while at the Brasingamens club in Alderley Edge, Cheshire, on 10 April.
Rooney has always strenuously denied the allegation.