Single men 'spend more on beauty'

Two thirds of men said their sole aim was to impress women

Single men spend an average of £12 a month on beauty products - £5 more than those in relationships, a survey says.

Two thirds of men said their sole aim in making an effort was to impress women, while 40% admitted feeling pressure from women to look good.

A female opinion on what to wear when preparing to go out was sought by 55% of those questioned.

The survey, for men's magazine Loaded, drew on the responses of 4,000 men aged between 18 and 24.

Regency dandys

The survey suggested that men take an average of 19 minutes getting ready for a date, compared with an average of seven minutes for going out with friends.

Martin Daubney, editor of Loaded said: "Men have, through the ages, smartened up to impress women.

"From Regency dandys, to mods, to the young men of today, all our sartorial and grooming habits are intended to make us more attractive to women."