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Last Updated: Monday, 11 April 2005, 10:53 GMT 11:53 UK
Old 'eat more sweets than young'
Chocolate
Chocolate is Britain's favourite confectionery, the report says
Britain's older people eat more chocolate and sweets than children, according to a new report.

Over-55s eat 690m of confectionery a year, compared with 574m eaten by children aged up to 14, said data analysts Datamonitor.

Older people accounted for 21% of confectionery sales compared with 17% for children, the report said.

It said there was a "growing tendency" to view confectionery as a "premium, indulgent and adult product".

Luxury chocolates

Chocolate was the UK's most popular confectionery, with 430m-worth eaten each year by older people and 392m-worth by under-14s.

Report author John Band said there was "a growing tendency to view confectionery as a premium, indulgent and adult product, moving away from traditional sweet shop favourites towards more luxurious chocolates".

Attempts to sell cereal bars as a healthier alternative to sweets were "not particularly successful", the report also said.

Only 3% of the amount spent on confectionery products for children went on cereal bars, Datamonitor found.

This compared with 68% on chocolate, 24% on sweets and 5% on chewing gum.

"It seems that parents prefer to limit their children's confectionery intake rather than trying to buy healthier confectionery products," Mr Band said.


SEE ALSO
Chocolate 'has health benefits'
22 Mar 05 |  Health
Dipping into chocolate history
17 Dec 04 |  London
Chocolate 'helps blood vessels'
01 Jun 04 |  Health
R.I.P. King-size chocolate bars
29 Sep 04 |  Magazine

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