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Last Updated: Monday, 11 April 2005, 10:53 GMT 11:53 UK
Old 'eat more sweets than young'
Chocolate is Britain's favourite confectionery, the report says
Britain's older people eat more chocolate and sweets than children, according to a new report.

Over-55s eat 690m of confectionery a year, compared with 574m eaten by children aged up to 14, said data analysts Datamonitor.

Older people accounted for 21% of confectionery sales compared with 17% for children, the report said.

It said there was a "growing tendency" to view confectionery as a "premium, indulgent and adult product".

Luxury chocolates

Chocolate was the UK's most popular confectionery, with 430m-worth eaten each year by older people and 392m-worth by under-14s.

Report author John Band said there was "a growing tendency to view confectionery as a premium, indulgent and adult product, moving away from traditional sweet shop favourites towards more luxurious chocolates".

Attempts to sell cereal bars as a healthier alternative to sweets were "not particularly successful", the report also said.

Only 3% of the amount spent on confectionery products for children went on cereal bars, Datamonitor found.

This compared with 68% on chocolate, 24% on sweets and 5% on chewing gum.

"It seems that parents prefer to limit their children's confectionery intake rather than trying to buy healthier confectionery products," Mr Band said.

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