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Last Updated: Wednesday, 21 September 2005, 00:54 GMT 01:54 UK
Watchdog bans Sin City film ads
Bruce Willis in Sin City
The posters were in bus shelters
An interactive film advert which showed clips of the film Sin City has been banned by the advertising watchdog for condoning violence.

The Advertising Standards Authority said the scenes were unsuitable for children and were likely to cause widespread offence.

It is the first time the ASA has upheld a complaint against an interactive advertisement of this sort.

Clips of the 18-certificate film showed shots being fired and a car crash.

They were displayed in bus shelter and also featured a man being punched.

Children's view

A complainant who had seen the movie - which stars Bruce Willis and Mickey Rourke - told the ASA the poster was distressing, violent and unsuitable to be seen by children.

The film company Buena Vista International said it had removed bad language and violence from the material on the poster.

During the 47-day campaign, it said, there were 486,570 interactions with the posters and just one complaint.

It said it had placed the buttons people used to watch the clips higher than normal, out of the reach of children.

But the ASA said children could still see the clips once the buttons had been pressed.

It ordered the posters to be withdrawn.



SEE ALSO:
Star Wars resists Sin City force
07 Jun 05 |  Entertainment
Sin City duo plan horror return
27 May 05 |  Entertainment
Sin City writer defends violence
19 May 05 |  Entertainment
Willis film tops box office in US
04 Apr 05 |  Entertainment


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