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Last Updated: Thursday, 2 September, 2004, 01:24 GMT 02:24 UK
Jamie Oliver's TV eatery 'rip-off'
Jamie Oliver
Jamie Oliver trained disadvantaged young people at Fifteen
Celebrity chef Jamie Oliver's restaurant Fifteen has been lambasted by an eating guide.

The 2005 Harden's London restaurants guide said it was "amateurish" and rated it the worst of 32 eateries.

Food, service and atmosphere were all rated low at the Hoxton restaurant which was opened to give disadvantaged young people chef training.

"Just because it's a charity doesn't give them the right to rip people off," said one customer in the guide.

The restaurant, where a meal without wine costs around 70 a head, was also ranked fourth most expensive place to eat in London and eighth in the list for most disappointing cooking.

"I don't think it is a surprise that it hasn't lived up to people's expectations but it is a surprise about how badly it has come out in the survey," guide co-editor Peter Harden said.

TOP TEN LONDON RESTAURANTS
1. Gordon Ramsay
2. Chez Bruce
3. Gordon Ramsay at Claridge's
4. Tom Aikens
5. Le Gavroche
6. Nobu
7. Club Gascon
8. The Ivy
9. La Trompette
10. Locanda Locatelli

"It is not unusual for restaurants run by celebrities to coast on the individual's reputation but I cannot remember a celebrity-backed restaurant being criticised as severely as Fifteen has."

Jamie Oliver's spokesman said standards at Fifteen had improved since the guide was written for publication.

"Harden's goes to press early in the year and I suspect many of the people contributing came to the restaurant 12 or 18 months ago," he said.

"It is very different now. We have brought in a new restaurant manager and service has improved considerably.

"We now have dozens of thank you letters a week and hardly get any complaints."

He added the expensive prices were because of the "great lengths" Fifteen goes to to source ingredients, including using organic produce whenever possible.

Gordon Ramsay was voted the capital's top chef for the ninth year in a row thanks to his Chelsea restaurant.




SEE ALSO:
TV chef Oliver returns to school
21 Apr 04  |  Entertainment
Naked Chef takes on haute cuisine
13 Feb 04  |  Entertainment
TV chef Oliver's '12m film' plan
24 Nov 03  |  Entertainment
Oliver's pukka life as chef
13 Jun 03  |  Entertainment
Sainsbury banks on fresh Oliver ads
11 Jun 03  |  Business


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