Thursday, May 27, 1999 Published at 10:21 GMT 11:21 UK
Sun says 'sorry, Sophie'
A cartoon shows The Sun feels the Palace over-reacted
The Sun has made a full-page apology to Sophie Rhys-Jones after Buckingham Palace reacted furiously to a topless picture of Prince Edward's bride-to-be.
Mr Yelland, who has been in the job for nearly a year, says in the article: "We thought we were printing a saucy, but harmless, picture of Sophie Rhys-Jones.
But The Sun admits it got it wrong and Mr Yelland says: "We clearly upset Miss Rhys-Jones. It's clear to me that we have caused her great distress."
He denied the paper had acted with "deliberate cruelty", as alleged by the Palace, and said: "We all make mistakes."
Mr Yelland added: "I wish her and Prince Edward the very best, although I don't expect to be invited to the wedding."
The apology was accompanied by a cartoon which suggested that the Sun felt the Palace had over-reacted to the picture.
The Sun pioneered topless pictures in the 1970s and on Thursday its "page three girl" was called ... Sophie.
Radio and TV presenter Chris Tarrant, who was furious about the publication of the picture of himself with Miss Rhys-Jones, described the apology as "the biggest and fastest climbdown" ever.
Buckingham Palace made a formal complaint about the publication of the picture to the Press Complaints Commission (PCC) only hours after Wednesday's Sun hit the streets.
The Palace condemned the publication of the picture as "premeditated cruelty", and made the complaint under section three of the industry's code of practice, regarding privacy.
Earlier, a Palace spokesman said: "This morning's story in The Sun is a gross invasion of privacy and cannot be regarded as in the public interest.
"It has caused considerable distress. Prince Edward and Miss Rhys-Jones are very grateful to those members of the public who have telephoned offering support, which naturally is also our immediate concern."
Miss Rhys-Jones is reported to have been devastated by the publication of the photo and stayed away from work on Wednesday.
'Justify this intrusion'
PCC spokesman Luke Chauveau said The Sun would be asked to justify the picture and accompanying story.
Kara Noble, a disc jockey was sacked from London commercial radio station Heart 106.2 after the photo was published.
Ms Noble was Mr Tarrant's co-presenter and a friend of Miss Rhys-Jones when the picture was taken nearly 10 years ago.
Prime Minister Tony Blair joined the Palace in its condemnation.
"The freedom of the press is important, but with that freedom comes responsibility, and it is important that when media exercise that freedom they show judgement," he said.