The Prince of Wales has appointed Manchester United's media boss as his new communications secretary.
Paddy Harverson will start working at Clarence House in February
Paddy Harverson, 40, was headhunted for the well-paid job and chosen by Prince Charles.
He will begin the newly-created job in February, replacing Colleen Harris who is moving to the Commission For
Mr Harverson, a former journalist, was with Manchester United for three years as its director of communications.
His new role as a key royal aide will include responsibility for media matters concerning Charles's sons, William and Harry.
"I have enjoyed a wonderful three years at Manchester United and will be very
sad to leave Old Trafford, but I am looking forward hugely to my new job and the
challenges ahead," Mr Harverson said.
Royal household welcome
His career includes working on the Financial Times as a sports reporter and New York correspondent.
Charles's private secretary Sir Michael Peat welcomed him to the Prince's
"All of us who have met him have been hugely impressed by his friendly and down to earth approach, and I am sure that he will fit in extremely well."
Mrs Harris was the Prince's press secretary for three years and previously deputy press secretary for two years.
She replaced Sandy Henney, who resigned in 2000 after criticism of her
handling of the release of Prince William's 18th birthday photographs.
Mrs Harris's resignation came just six months after Charles' closest PR adviser and
former deputy private secretary Mark Bolland quit as his media consultant.
Mr Bolland was credited with the transformation of Charles and Camilla.
A permanent press secretary has yet to be announced, but assistant press secretary Patrick Harrison will become the acting press secretary.
Mrs Harris's duties will be split between the communications secretary and press secretary.