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Last Updated: Tuesday, 7 October, 2003, 23:08 GMT 00:08 UK
Millionaire cheat loses advert claim
Easyjet advert
The advert was one of a series featuring news personalities
Convicted Millionaire cheat Charles Ingram has had a complaint about an airline advert rejected by the Advertising Standards Authority.

Mr Ingram and his wife Diane complained to the authority that an advertisement which used a photograph of them without their permission had been offensive.

The couple and a friend were found guilty in April of cheating on the ITV quiz show Who Wants To Be A Millionaire?

The airline Easyjet showed a photograph of them under the headline "Need a cheap getaway? No Major fraud required!"

The couple complained that the advertisement had been distressing and constituted an invasion of their privacy.

The company said it was one of a humorous series featuring people who had recently been in the public eye, and the photograph had been in the public domain.

Army discharge

The ASA ruled that though the couple maintained their innocence, the advertisement had portrayed them in a way that was consistent with the verdicts in the case.

It had not unfairly portrayed them adversely or offensively.

Police had launched an investigation after suspicions that Mr Ingram had cheated with the help of coded coughs to win 1 million on the show.

The Ingrams and college lecturer Tecwen Whittock were all found guilty of conspiring to cheat the show.

The Ingrams were sentenced to 18 months in jail suspended for two years while Whittock received a 12-month sentence, also suspended for two years.

Mr Ingram was forced to take an administrative discharge from the Army after the conviction.

The former Royal Engineer had served 16 years in the Army.




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