A Bassett hound has followed in his grandfather's pawsteps by securing the title of the world's longest eared dog.
Mr Jeffries' ears are insured for £30,000
Mr Jeffries' ears measure an unbeaten 29.2cm (11.49 inches), the Guinness Book of World records said.
The hound often trips over his own ears, stands on them and drags them through his food, owner Phil Jeffries, from Southwick in West Sussex said.
The awesome appendages are insured for £30,000, his master added.
Mr Jeffries - whose full name is Knightsfollie Ladiesman - continues the family tradition of winning attention.
His grandfather, who passed away last year, was Biggles, the face of Hush Puppies shoes.
Other entries in the new records book include Myles Anderson from London, who took the title of world's fastest orange nose push.
He took the title by nudging the fruit for a mile in 1 hour 14 minutes.
And Steve Taylor of Coventry has the world's longest tongue - measuring 9.4 cm from the tip to the centre of his lip.
Geoff Price from Walsall has the world's largest collection of model buses, with 7,143 items.
And Fred Charlton, from Ashington in Northumberland, holds the record for the
world's heaviest leek which weighed in at 17lb, 13 oz.