Friday, March 12, 1999 Published at 11:12 GMT
Sid rocks Elvis empire
The name "Elvis Presley" is not protected, the Appeal Court rules
A London trader has won his battle to continue selling Elvis Presley souvenirs.
The legal tussle with Mr Shaw, who runs a memorabilia shop called Elvisly Yours, has been going on for over 17 years.
Speaking after the ruling, Mr Shaw said: "I'm delighted. I've proved that Elvis belongs to all of us - Elvis is part of our history, part of our culture.
"They tried to put me out of business and they haven't succeeded. I'm still here.
"It's been an enormous struggle, but I've always believed in justice and believed I would win."
He said it might make it difficult for the Diana, Princess of Wales, trust to overturn a ruling that they could not register her name as a trademark.
EPE was refused leave to appeal to the House of Lords by the three judges, but it can still apply directly to the Law Lords themselves to hear the case.
Mr Shaw's wrangle with Elvis Presley Enterprises began 17 years ago after it objected to his products, some of which were being sold as souvenirs at Graceland, Elvis's home in Memphis, where the American company is based.
The head of EPE is Priscilla Presley, the singer's widow, who is the legal inheritor of his estate.