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Thursday, November 19, 1998 Published at 17:48 GMT UK Here is the news of the Ten ![]() BONG! - News At Ten has been in the same slot since 1967. It draws audiences of between 5.5 and 6 million. BONG! - The Big Ben headlines and the lighter And Finally item are television institutions.
BONG! - Anchorman Trevor McDonald is one of the most recognisable and popular figures on television. But he has been signed up to anchor a new hour-long weekly ITV current affairs programme.
BONG! - ITV is losing viewers year on year and says a third of its audience switch off or over when News at Ten comes on. Younger viewers are particularly likely to reach for the remote control.
BONG! - For a channel that relies on advertising income, smaller audiences are bad news.
BONG! - ITV programming boss David Liddiment vowed to change the "architecture" of the weekday primetime schedule when he joined a year ago.
BONG! - Eight of ITV's 15 licence-holding companies had promised a news bulletin at 10pm as part of their franchise bids, so they have had to go back to the Independent Television Commission to vary their licences.
BONG! - Viewers are resistant to the idea. An NOP poll this week showed 47% actively opposed a move.
BONG! - The Prime Minister, Tony Blair and the Culture Secretary, Chris Smith also spoke out against the changes, but later stressed they were expressing personal opinions.
BONG! - The Culture, Media and Sport Select Committee quickly produced a unanimous report against, saying ITV had made News At Ten a "scapegoat" for its decline and failed to make a good argument for change. |
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