Europe South Asia Asia Pacific Americas Middle East Africa BBC Homepage World Service Education



Front Page

World

UK

UK Politics

Business

Sci/Tech

Health

Education

Sport

Entertainment

Talking Point
On Air
Feedback
Low Graphics
Help

Tuesday, July 28, 1998 Published at 08:27 GMT 09:27 UK


UK

D-day for digital TV

British Digital Broadcasting is to announce its new name

New digital television company British Digital Broadcasting will name its new service on Tuesday.

At the start of its attempt to attract viewers, it is to swap the title BDB for a new name in what it claims to be biggest television brand launch in history.


BBC Media Correspondent Torin Douglas: "It will be a hard sell in more ways than one"
BDB plans to launch its 15-channel network in November to complement free-to-air digital channels from existing broadcasters.

Among them will be four channels each from BDB owners Granada and Carlton, four from Flextech in conjunction with the BBC and - for an extra premium - Sky Sports 1 and movie channels Sky Screen One and Sky Screen Two.

BDB has also negotiated with Viacom to make MTV part of the package in 1999.


[ image: Companies will be battling for viewers]
Companies will be battling for viewers
Channels available without subscription will be BBC1, BBC2, BBC News 24, ITV, Channel 4 and Channel 5.

Viewers will need a plug-in set-top box for their existing televisions to be able to decode the digital signals but will not need a satellite or cable connection.

Those who want to receive BDB channels will also have to subscribe.

There have been behind-the-scenes rows between BDB and BSkyB, which plans its own 150 channel digital launch later this year, much of it dedicated to pay-per-view movies.


[ image: Viewers need a set top box]
Viewers need a set top box
Originally part of the BDB bid, BSkyB's investment in digital terrestrial TV was vetoed by the Independent Television Commission, but the ITC said its sports and movie programming would be an important incentive to viewers to switch to digital.

BSkyB went to court to extract an extra £4m in programming fees from Carlton, which argued the regulators' decision had changed the £30m deal.

BSkyB has also accused BDB of ordering set-top boxes which will not be fully compatible with its own decoders on the level of interactive services, although BDB insists they will be.





Advanced options | Search tips




Back to top | BBC News Home | BBC Homepage | ©


UK Contents

Northern Ireland
Scotland
Wales
England
Relevant Stories

09 Jul 98 | Sci/Tech
BBC unveils digital radio





In this section

Next steps for peace

Blairs' surprise over baby

Bowled over by Lord's

Beef row 'compromise' under fire

Hamilton 'would sell mother'

Industry misses new trains target

From Sport
Quins fightback shocks Cardiff

From Business
Vodafone takeover battle heats up

IRA ceasefire challenge rejected

Thousands celebrate Asian culture

From Sport
Christie could get two-year ban

From Entertainment
Colleagues remember Compo

Mother pleads for baby's return

Toys withdrawn in E.coli health scare

From Health
Nurses role set to expand

Israeli PM's plane in accident

More lottery cash for grassroots

Pro-lifers plan shock launch

Double killer gets life

From Health
Cold 'cure' comes one step closer

From UK Politics
Straw on trial over jury reform

Tatchell calls for rights probe into Mugabe

Ex-spy stays out in the cold

From UK Politics
Blair warns Livingstone

From Health
Smear equipment `misses cancers'

From Entertainment
Boyzone star gets in Christmas spirit

Fake bubbly warning

Murder jury hears dead girl's diary

From UK Politics
Germ warfare fiasco revealed

Blair babe triggers tabloid frenzy

Tourists shot by mistake

A new look for News Online