Rebranding Britain: Your comments

As well as entries to our Rebranding Britain competition we also had a number of comments from BBC News Online users on the subject.

Some supported the rebranding idea - while others thought we shouldn't be holding a competition at all. Here are a selection of your comments.

UK: WHY REBRAND?

This is the home of 60 million people, not a soft drink.
David Brethcoat, UK

Have you abandoned all attachment to reality? Your country is not a "BRAND"! You are not a consumer and your lives are not 'lifestyle choices brought to you by XZY". Wake up from your Consumer inspired trance.

You are not what you buy. The people on television are not your friends. The whole concept of Britain being a "brand" is deplorable. I would be enraged if I was a Briton. Please read No Logo by Naomi Klein.
Terry Dube, Canada

Britain does not need rebranding, it needs taking over, by a more efficient and successful team

David Wrede, Scotland

Britain does not need rebranding, it needs taking over, by a more efficient and successful team, like France with its railways and vineyards or Germany with its decentralised FederalGovernment Structure, or Ireland with its fairer voting system, or Sweden with its excellent welfare state, or Holland with its supberb education system and low(est) teenage pregnancy rate, or any other West European Country and their Health Services

I got it! Why don't we join a Federal Europe - and import all their good ideas and export all our rubbish...
David Wrede, Scotland

UK: ROOM FOR IMPROVEMENT

We laugh at the Americans at times while watching their children hold their hands across their hearts while singing the US national anthem at schools, maybe we should start this in our schools. The British as a nation is starting to lose its identity.
Mr R McSpadden, UK

I suggest that an attitude of "Can do!" should be initiated from the grass roots up

Pete Moss, Australia

I'm currently working here in the uk. The thing that strikes me most is the ATTITUDE of various people I have come into contact with and what appears to be a ubiquitous negative attitude of "can't". I suggest that an attitude of "Can do!" should be initiated from the grass roots up.

Oz has an attitude of "Can do!" as demonstrated in the recent Olympics, for example. The self denegration that prevails is a major problem with the English psyche today. Rise up "Merrie England" and pull yourself out of the doom and gloom mentaility that I hear underlying the prevailing ATTITUDE. How can you re-invent UK if you continue to have a defeatist mentality?
Pete Moss, Australia

Britain is the most open and progressive developed country in the world. Our image is too often tied to the past, when our success has always been in driving the future. We are not a theme park, but a thriving, innovative nation. Our brand should reflect that.
Steven Goodwin, UK

Rebranding Britain is not what is required, what is required is a rethink of your cost structures. We left the UK in 1974 although returning three times for holidays, the costs get prohibitive every time we visit. Britain is truly a great and dynamic country, but costs will stifle future expansion. I know of many people who would love to visit and indeed start businesses but on going costs make this prohibitive.
Ron, New Zealand

UK: WE STILL LOVE YOU

Why not enlist all British ex-Pats in a lengthy and on-going campaign of writing Letters to the Editor of their own local newspapers, radio stations and local cable television studios, explaining WHY Britain is still among the most beautiful and and enjoyable places in the world for a holiday.

Your country is the most beautiful place I've ever been to.

Michael Pearson, USA

Each ex-Pat could extoll the virtues of their own part of the beloved homeland. Mine, for example, is Devon, and I can truthfully tell them that despite Devon being one of the counties hard hit by Foot and Mouth, none of our gorgeous seaside communities have been affected by it at all.

I, for one, would be quite willing to commence such a campaign here in British Columbia.
A. E. Preston, Canada

Your country is the most beautiful place I've ever been to. The grass is greener than anything over here, and the skies are bluer than any I've ever seen (that is, when it's not raining over there.) The people of England are what made my trip a success, however.

My point is, England is just fine the way it is.
Michael Pearson, USA.