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Tuesday, 15 May, 2001, 11:20 GMT 12:20 UK
Webcast: Rebranding Britain competition results

Many thanks to those of you who took part in the Rebranding Britain competition run by BBC Radio 4's In Business programme.

You can view the 14 shortlisted entries by launching the pop-up window immediately on the right.

The winner was decided on Tuesday at 1330 BST in a live webcast. The winning design was submitted by Keith Williams whose OK/UK logo can be seen at the foot of the page.

Click here to watch to the webcast.

We asked you for your ideas on how Britain or the UK should be rebranded to help boost the tourist industry and improve Britain's image abroad.

We received literally hundreds of entries - which were whittled down to a shortlist of 14.

In Business presenter Peter Day was joined by guest Derek Johnston, creative director of Landor Associates, a branding and design consultancy, to discuss the shortlist and select a winner.

And the winner is...


Keith Williams wins a T-shirt featuring his design and the book Business Superbrands by Marcel Knobil.


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08 May 01 | UK
Should we rebrand Britain?
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