Friday, June 5, 1998 Published at 06:21 GMT 07:21 UK
New code for broadcasters
There is concern about children seeing images of sex and violence
The Broadcasting Standards Commission is advising programme makers to give clearer warnings about scenes of sex or violence.
Its chairwoman, Lady Howe, said: "The code provides authoritative guidance on what is and what is not acceptable for the broadcast portrayal of sex, violence and other matters of taste and decency.
Communications Director, Andrew Ketteringham, said people wanted "very clear" warnings.
"They are telling us they would prefer the broadcasters to say 'This programme contains strong language'.
"We hear announcers make all sorts of announcements prior to some programmes but what is certainly the case sometimes is it is not quite as straightforward as the general public would like," he said.
The code points out that programmes can cause particular offence when viewers or listeners are shocked or alarmed without any warning.
Parents are concerned about the effect of sudden violent or sex scenes on their children, said Mr Ketteringham, which lends support to the concept of "labels".
He added: "This is one of the reasons why the watershed is such an important principle. There is a good deal of suport for it.
"It's a partnership between parents and broadcasters."