Page last updated at 09:42 GMT, Wednesday, 26 August 2009 10:42 UK

YouTube shares more video profits

YouTube screenshot (Google)
A lucky video from the zoo could now net YouTube users thousands

Video-sharing website YouTube is to allow those who post popular videos to share in the profits they generate.

The site already shares ad revenue with the owners of copyright material that is frequently uploaded.

The new scheme aims to identify hugely popular videos from individuals, notifying them that they can become advertising partners.

The Partner Program will start in the US, and YouTube says it plans an international version soon.

Going viral

While a great deal of controversy and legal wrangling has surrounded the posting of copyright material such as movie clips on YouTube, the more prevalent phenomenon recently is the "viral video".

Such videos are typically by individual users; the more entertaining among them get posted in many other places and as a result get a rapidly growing number of views.

A number of users who regularly post such hugely popular videos have already been approached for the partnering scheme, but YouTube's aim now is to track the rising popularity of one-off viral videos.

For instance, Lauren Luke of northeast England began posting make-up tips on YouTube in 2007. She was approached to become an advertising partner and now the hobby has become her main source of income.

YouTube announced in a blog post titled "In the future, everyone will monetise their 15 minutes" that it would contact users who post videos that become hugely popular, offering them partnerships on single videos.

"These individual video partnerships recognise the role popular 'one-off' videos play on YouTube, and have helped many people earn thousands of dollars a month as their videos went viral and endured over time," YouTube product manager Shenaz Zack said in the post.

"We're excited to see how individual video partnerships will help even more people make money from their success on YouTube."



Print Sponsor


SEE ALSO
YouTubers to get ad money share
27 Jan 07 |  Business
YouTubers given share of ad cash
31 Jan 08 |  Technology
Gromit special taken off YouTube
18 Dec 08 |  Bristol
YouTube's movie deal
11 Nov 08 |  Technology
YouTube law fight 'threatens net'
27 May 08 |  Technology

RELATED INTERNET LINKS
The BBC is not responsible for the content of external internet sites


FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

BBC navigation

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific