Football game sold 'for a penny'

The game allows you to take control of a football team

Fans of the popular football video game Championship Manager will be able to choose how much to pay for the new version of the title.

Developer Eidos is offering a download of the game from a penny, along with a £2.50 transaction fee.

It is the first time that a pay-what- you-want model has been tried with videogames, said the developer.

UK rock band Radiohead used a similar sales strategy in 2007 with its album In Rainbows.

A survey found that nearly two-thirds of downloaders paid nothing for the album.

The new game will be available to download until 10 September, when the price will rise to £29.99.

Additional content for the game will be sold throughout the year, costing £5 for six updates.

"This is the first time an initiative like this has ever been tried in the videogames market," said Roy Meredith of Eidos.