Page last updated at 09:49 GMT, Friday, 3 October 2008 10:49 UK

Prizes for Live Search regulars

Screengrab of Search Perks prizes, Microsoft
Prizes require people to use Live Search for a long time

Microsoft is boosting use of its search page by giving prizes to regular users.

Under a scheme called Search Perks users will get points for every keyword search they carry out via Live Search.

When people have accumulated enough points they will be able to redeem them for prizes such as music downloads, airmiles and books.

The program of rewards is only available in the US and there are limits to how many searches a day will be rewarded.

Time limit

Those that sign up will be able to get points or "tickets" for 25 searches per day and usage will be monitored by a downloadable toolbar.

Those signing up before the registration deadline of 31 December 2008 will get a bonus of 500 tickets.

By cashing in 4950 tickets, or 178 days carrying out 25 searches, a Search Perks member could get a copy of Xbox 360 game Gears of War. Tickets can also be donated to charity.

Those who do not sign up early will be limited in which rewards they can get. The top prize, a wireless Xbox 360 controller, requires 5500 tickets or 200 days of searching.

But is the latest marketing idea just a little desperate
Rory Cellan-Jones
BBC technology correspondent

However, there are only 197 days between 1 October when the service launched and the end of the promotion. Microsoft has said it might extend the loyalty scheme if it proves successful and will offer more ways to win tickets throughout the promotion.

The rewards program works with Version 6 or higher of Microsoft's Internet Explorer and a Windows PC. It ends in April 2009 after which members will be able to redeem their tickets.

Microsoft is limiting the promotion to the first million sign-ups.

Search Perks is one of several other initiatives Microsoft has both used to boost both use of its search page and to get more out of advertisers.

Launched in May Live Search Cashback gave money back to those that used the page to find the store where what the gadget or device they wanted was cheapest.


SEE ALSO
Microsoft offers cashback search
21 May 08 |  Technology
Microsoft in search engine deal
02 Jun 08 |  Business
Internet Explorer gets makeover
28 Aug 08 |  Technology
Yahoo starts front page overhaul
19 Sep 08 |  Technology
Google 'Goliath' Microsoft says
01 Oct 08 |  Business

RELATED INTERNET LINKS
The BBC is not responsible for the content of external internet sites


FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

BBC navigation

BBC © 2013 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific