Page last updated at 23:01 GMT, Tuesday, 26 August 2008 00:01 UK

iPhone ad rapped as 'misleading'

Advertisement

The offending iPhone advert

A television advert for the iPhone misled consumers, the Advertising Standards Authority has ruled.

Two complaints to the watchdog noted that the advert said "all the parts of the internet are on the iPhone".

But the ASA said because the iPhone did not support Flash or Java - two programs that form part of many webpages - the claim was misleading.

Apple had argued its claim referred to availability of webpages, rather than their specific appearance.

The iPhone employs a web browser called Safari, which is built on freely available software. Many webpages, however, employ small software programs like Flash and Java to display graphics and animations.

Those programs are proprietary software, and Apple opted not to enable them on the iPhone. The result is that pages viewed with Safari may look different to those same pages viewed on other browsers.

The ASA said the advert "gave a misleading impression of the internet capabilities of the iPhone".

It must therefore not be aired again in its current form, it said.

"Because the iPhone doesn't support Flash or Java, you couldn't really see the internet in its full glory," said Olivia Campbell, a spokesperson for the ASA.

"They made a very general claim that you can see the internet in its entirety, and actually that's not quite true - so we've upheld."

Apple said it did not want to comment on the ruling.


SEE ALSO
Software glitch hits iPhone fans
11 Jul 08 |  Technology
Price cut knocks 100 off iPhone
15 Apr 08 |  Business
Top 10 most controversial ads
30 Apr 08 |  Magazine

RELATED INTERNET LINKS
The BBC is not responsible for the content of external internet sites


FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

BBC navigation

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific