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Last Updated: Thursday, 15 March 2007, 10:43 GMT
Games icon gets modern makeover
By Mark Ward
Technology correspondent, BBC News website, Hanover

Commodore games machine

Iconic technology firm Commodore has chosen Cebit as the launch pad for a new subsidiary dedicated to PC gaming.

From April, Commodore Gaming will start selling a line of PCs that cater for the high-end home gamer.

Crammed with high-end components, the machines will also sport distinctive artwork on the case.

The line of computers will be aimed at consumers who do not want to take on the task of building themselves a machine optimised for gaming.

Bala Keilman, chief executive of Commodore Gaming, said: "It feels like the right time to bring back the Commodore brand."

Cebit, billed as the world's largest hi-tech fair runs from 15-21 March.


Speaking at the show, Mr Keilman said the subsidiary was launched to fill a gap in the market.

He said currently any gamer going to a store to buy a PC would be faced with only black or beige boxes, none of which did a great job of meeting the computing demands of current PC games.

Consumers will also be able to buy the machines online via the Commodore Gaming website from April.

The first four PCs in the Commodore range sport Intel Core Duo or Quad processors, have up to 4GB of RAM, two video cards and hundreds of gigabytes of hard drive storage. All the machines run Windows Vista.

No prices have been announced yet but the range is expected to be between 1,000-5,000 ($1,900-$9,500).

Commodore also has a library of almost 100 designs that consumers can have painted on the case of their machine. Eventually it hopes to encourage customers, artists and others to submit designs that can be painted on PCs.

A spokesman for the company said there would likely be limited edition machines to go with new launches of games.

He said the company has had a "huge" response to the re-launch of the brand as many people played their first computer games on the machines made almost 25 years ago by Commodore which included the Vic-20 and the Commodore 64.

Commodore computers are back in 'hi-technicolor'

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