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Last Updated: Friday, 30 June 2006, 09:14 GMT 10:14 UK
Digital music fans reach new peak
Listening to music (AP)
Younger consumers have driven ownership figures
Ownership of MP3 players has reached an all time high, a survey has revealed.

One in five Americans over the age of 12 now owns a portable digital music device, and one in 20 of those quizzed said they possessed more than one.

The poll, carried out by market research company Ipsos, showed ownership of the gadget had nearly doubled since 2003.

It also revealed that younger consumers are driving the recent growth, with 54% of US teens now owning an MP3 player.

The devices were more popular amongst men: 24% of male respondents said they owned a player, compared to just 16% of females.

Other uses

Matt Kleinschmit, a vice president of Ipsos, said: "Over the past year, the portable MP3 market has really matured, and we are now seeing not just new buyers entering this market, but also growing levels of multiple device ownership."

The survey also revealed that younger owners are utilising their devices to watch videos and listen to the radio, in addition to using it for music storage.

"While this phenomenon may have initially centred on music, younger MP3 player owners are clearly interested in a wide variety of broader content options for their device," said Mr Kleinschmit.

Ipsos surveyed over 1,000 US citizens about their gadget habits.

Recent figures from the Consumer Electronics Association revealed that these devices accounted for 85% of all portable audio sales in the US in 2005, with sales figures hitting $4.2bn.




SEE ALSO
UK 'shopping basket' goes hi-tech
20 Mar 06 |  Business
Music players lead digital surge
04 Jan 06 |  Technology
Music marches to a digital beat
12 Jan 06 |  Technology
Millions buy MP3 players in US
15 Feb 05 |  Technology
The year digital music became cool
28 Dec 04 |  Technology



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